10 Step Niche Down Process

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What You Will Learn in

This Webinar

Not all proposals are created equally, just ask Brennen Bliss! He closed 500k in residual contracts in 60 days using my proposal template. The three years prior he closed a total of 176k doing it his way!

My proposal template embraces the decision makers mindset and fundamental aspects of the phycology of the sale.  There are fundamental aspects that humans require to make an informed decision about your agency. If you understand those fundamental pieces of the puzzle you can then sculpt your proposal template to address each of them in detail

It is a GAME CHANGER template for any agency looking to close more of the deals in front of them. 

OHHHHH, I forgot to mention, it takes Brennen less than 5 minutes on average to generate his big deal winning proposals. 5 MINUTES TO CREATE AND WINNING BIG DEALS, I LOVE IT WHEN A PLAN COMES TOGETHER! ;-) 

An outline for your proposal should include:

  • Guiding Philosophy - Branding/brand penetration, why do you do what you do?
  • Definitions - Explain marketing terms.
  • Define Target Audience - Research on who the client is trying to reach and what their needs are.
  • Outline Existing Assets and Processes - BRING THE PAIN. Remind them that what they’re currently doing isn’t working, this builds a case for why they need you.
  • Strategic Recommendations Overview - Big picture overview about why you’re recommending what you’re recommending.
  • Project Timeline – Outline the specific phases of the project.
  • ROI projection - Associate this to real world increases in traffic/leads/revenue/profit. Current versus projected. This is not always a good idea, need to know when to use it and when not to use it. 
  • Capital/Ongoing Investment - Break down the cost in a way that makes sense to your prospects. Get large up front contracts and organically lead them into monthly retainer agreements. 
  • Frequently Asked Questions - Answer common questions in advance and with the perfectly sculpted answers. Eliminate competitors, set expectation levels and more in this section of your proposal templates. 
  • Legal Stuff - There are 5 legal agreements you should have in place for your agency (we cover those in our Project Management webinar). Presenting 5 legal agreements to a prospect creates a barrier to entry that is simply not required for 90% of the agencies out there. I have a simple solution that covers you and makes it easy for them to approve all legal stuff TWICE! 
  • Payment Terms and Next Steps - Clearly define payment terms and how to retain your agency. This should be a very simple process. 
  • Executive Summary - Wrap everything up with a nice bow (tie)!

Host: Lee Goff

Hello, I'm Lee Goff. And I'm in business to do ONE thing: Make Agency Owners Lives Easier! 

While building my agency, I would have given almost anything for a book like this one. 

A roadmap that could provide the exact path & steps I needed to grow my agency faster, with more efficiency and less stress. Plus be able to run it in a way that did not require everything to be tethered to the agency owner; like it was in the first years of my agency. 


After spending 13 years founding, building, scaling, retiring from and then successfully exiting my digital agency... I took a year and along with two full-time employees did vast amounts of research and testing on exactly what tools, templates and system delivered results for all agencies. 

From there we stressed tested all programs with real-world agencies across the world, fine-tuned it, and.... 

I really want to hit home how important what you will be getting with this book, so I want to tell you my “WHY” …This gets personal.

After suffering a severe heart attack in June of 2016, I took some time off to recover and spend time with my daughter. 

I very soon got back on the saddle and began creating the world’s best resource for other marketing agency owners. 

That was accomplished by spending an entire year locked up in my offices with two full-time employees researching, writing, creating tools (over 75 of them) and formalizing proven systems (the roadmap) that can be easily transferable to other agencies throughout the world. 

I mean... I know what worked for me at my agency, but I wanted to know for certain if that knowledge transferred seamlessly and would it be the best for other agencies to follow, also. 

After my research and testing it with my employees, I then launched the program, and real-world stress tested the roadmap with my one-on-one coaching students for over a year.

What you are reading in this book is the latest and greatest roadmap that we developed after 13 years of ownership, 1 year of research/program/roadmap creation and 1 year of extensively stress testing everything in real-world scenarios.

You see, the stress that I endured while growing my agency had a direct impact on why I had a heart attack.

At the age of 43, that and the small business diet (whatever you can find and eat FAST) almost cost me my life — almost taking away God’s precious gift of raising my beautiful daughter, being with family and simply enjoying life.

I am on a mission to help as many agency owners as I possibly can, I do not want one single agency owner to experience what my family and I experienced.

The primary reason I was so stressed is that I was flying blind. Meaning, I did not have a roadmap to follow. It was a daunting challenge to figure out what tools and systems I needed and when I needed them.

This book is the aggregation of me setting off on that higher purpose at the beginning of 2017 and continuing until every single aspiring agency owner, or experienced veteran agency owner has their shot at living the American Dream. If you follow this roadmap, you can achieve the personal satisfaction of starting, scaling and eventually selling your agency if you so desire.

I hope you enjoy it, and most importantly I hope it gives you a few items you can implement today that will improve the quality of your health and/or life!

Nothing but the best,

Lee Goff

P.S. Thanks for reading. Now that you know all about me… you get to reap the rewards of our blood sweat and tears!

So, regardless of what types of services you offer or niche you serve, if you follow the steps in this book, your agency will run substantially smoother, it will generate higher profits, and it will allow you to delegate with confidence while spending time with friends or family.

Webinar Date & Time:

​​27th ​Mar / 1​2:​30 ​PM



About My Book:

While building my agency, I would have given almost anything for a series like this one. A roadmap that could provide the exact systems I needed to grow my agency faster, with more efficiently and less stress. Plus be able to run it in a way that did not require everything to be tethered to the agency owner; like it was in the first years of my agency. 

 After spending 13 years founding, building, scaling, retiring from and then successfully exiting my digital agency...I put together my coaching programs. This webinar series is the best of the best from 13 years of running and 2 years of researching, developing  and testing the best tools, systems and processes available to fellow agency leaders. Get your FREE COPY of my book by clicking here


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